Thursday, January 28, 2010
When in Rome likely will dislike this predictable but pleasant rom-com fantasy. Trailers and TV spots already have alerted potential audiences to expect formulaic froth: Romantic misadventures of exceptionally attractive people who, while aided or impeded by aggressively colorful supporting players, maneuver through comical contrivances both mundane and supernatural. This is a fairly generic product, but it should attract enough consumers to post respectable theatrical numbers. Upbeat buzz by satisfied customers could sweeten homevid biz. You can read my Variety review here.