Random musings on all things cinematical, and otherwise, by Joe Leydon.
Lower, I'm afraid. The show appeals to older viewers who may be turned off by the content of today's movies. And younger TV watchers likely don't care about who wins or loses. I do ... but I'm an exception, I bet. The efforts to appeal to a younger crowd, like having The Rock on stage and doing bits with iPods, likely had no impact. Perhaps a more aggressive marketing campaign next year could be helpful, but it also could lead to a dumbing down of the event.
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