"It is being released in this crowded marketplace in eight theaters in Texas. The reason we chose Texas is the two stars are from Texas: Jessica Simpson and Luke Wilson. As an independent studio, we, as a rule, don't have major wide releases. It's a very common release practice for independent studios."
Hey, when it comes to positive spin, Dana Perino has nothing on this lady.
It seems to me that... Oh, sorry, have to answer the phone. I think it's my Variety editor with a review assignment.