To be fair: I agree with Kurtz wholeheartedly when he says, near the end of this segment, that it's when you're writing the seemingly "little" and unimportant things that you're most likely to screw up. (I wish I had a dollar for each time I misspelled someone's name, or screwed up a production credit, while dashing off a pan of a low-rent horror flick.) But here's the thing: When do you know for sure that what you're writing is unimportant? And if it is indeed unimportant -- why are you wasting time writing it? These are questions that those of us in media have to grapple with -- and should grapple with -- all the time in this era of 24/7 news cycles and instant Internet dissemination.