Sunday, January 14, 2007

Stomping the competition

This weekend's top attraction at theaters and drive-ins everywhere: Another film aimed primarily at what's euphemistically known the "urban audience," fortuitously timed for the MLK holiday. The money quote from the Associated Press report: "'Sony picked a great weekend to release the film,'" said Paul Dergarabedian, president of box-office tracker Media By Numbers. 'The urban audience wields a lot of clout at the box office. If you put a film in the marketplace that has that built-in appeal to that audience, look at the numbers. The numbers speak for themselves.'"

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