Friday, February 02, 2007

What if they opened a movie and nobody came?

As Samuel Goldwyn famously noted: "If people don't want to go see a movie, there's nothing you can do to stop them." Want proof? From Greenbriar Picture Shows, the story of how nothing -- not even a post-release title change -- could help a classic Billy Wilder film draw audiences into theaters. (Hat-tip to GreenCine Daily.)

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