Tuesday, July 24, 2007
The marketing gurus at Lionsgate are taking a fairly nervy approach to their poster art for 3:10 to Yuma: No attempt to hide or even soft-pedal the fact that it's a Western, but no close-ups of top-billed Russell Crowe and Christian Bale. Instead, a dramatic rear-view of a supporting player -- Ben Foster as Charlie Prince, second-in-command to Crowe's outlaw chief -- in a sepia-toned illustration with a vaguely Sergio Leone-ish look. It's attention-grabbing, to be sure. But will it be audience-attracting?