![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizkxfxqSQZvyuli6vSs3SF1gjNW1Dd3xweUcvs4PTxOS11sAtaI1LdsmCkNz1FojaPpn3sieaOxhB80ZGgBQtwMRotiAfdGR4rXui84NF0vgcxhVsTmALIRgQ6kmBPa-ZT-zA/s400/310poster.jpg)
The marketing gurus at Lionsgate are taking a fairly nervy approach to their
poster art for 3:10 to Yuma: No attempt to hide or even soft-pedal the fact that it's a Western, but no close-ups of top-billed
Russell Crowe and
Christian Bale. Instead, a dramatic rear-view of a supporting player --
Ben Foster as Charlie Prince, second-in-command to Crowe's outlaw chief -- in a sepia-toned illustration with a vaguely
Sergio Leone-ish look. It's attention-grabbing, to be sure. But will it be audience-attracting?
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