Thursday, June 26, 2008
The summer so far
According to John Horn, there's good news (Iron Man) and bad news (Speed Racer). The big picture: "While this year's cumulative box-office grosses are about even with last year's at this time -- $4.27 billion versus $4.26 billion a year ago -- actual admissions are down about 3% compared with 2007, according to Media By Numbers. Within the summer season, though, attendance is actually up about 2.5% from a year ago, the research service says, with total summer grosses up more than 5%, due to higher ticket prices."