Monday, June 09, 2008

What we're watching

Courtesy of Cynopsis, some interesting factoids from a new Nielsen study of TV viewing trends:

U.S. homes now receive on average 118.6 total television channels and the average household watches 16 channels or 13% of the total average number received for at least 10 minutes per week.

Based on the total U.S. composite, African Americans watch more television overall, while Hispanics watch the least. Among all U.S. households, total TV viewing is at 31 hours and 55 minutes per week while African American households watch 45 hours and 22 minutes and Hispanic households watch 27 hours and 13 minutes.

The advertising commercial mainstay in primetime is the 30-second commercial resulting in 55% of all units across all networks. 15-second commercial units come next and account for 53% of all commercials on English-language networks in daytime.

The average U.S. TV home is populated with 2.5 people and 2.8 TV sets; 31% of U.S. TV homes have digital cable; 61% of homes have wired cable service (down from 68% in 2000) and 27% have satellite or specialized antenna systems (up from 19% in 2005).

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