After what appears to have been a gruelling gridiron contest, Pittsburgh Steelers defensive lineman Mean Joe Greene gets "a Coke and a smile" from a young fan (Tommy Okon). Believe it or not, this 1979 spot (directed by Lee Lacy) was so phenomenally popular, it actually spawned a 1981 TV-movie about its production: The Steeler and the Pittsburgh Kid, directed by Lou Antonio, featuring a pre-E.T. Henry Thomas as the youngster who offers a soft drink to his favorite football star.
Two years after he unleashed Blade Runner, director Ridley Scott went all retro-futuristic again for this classic TV spot that launched the Apple McIntosh personal computer. Taking his cue from 1984, George Orwell's dystopian novel about surveillance and repression in a totalitarian tomorrow, Scott -- working from a concept developed by Steve Hayden, Lee Clow and Brent Thomas -- pits a hammer-wielding heroine (Anya Major) against the despotic Big Brother (David Graham) in a battle meant to symbolize the notion that owning a Macintosh (as opposed to, say, an IBM personal computer) was a great way to triumph over conformity and assert your individuality. Or something like that. Appropriately enough, the commercial first aired on Jan. 22, 1984 -- during the third quarter of Super Bowl XVII.