The funny thing is, the NY Times already had the scoop on the movie -- in its Media & Advertising section -- last month. But, obviously, the folks there over in Arts & Entertainment didn't think it was worth reviewing. Until a week later after it opened.
And I can't help wondering if, as more Bollywood movies transcend the niche-theater ghetto in the US and slip into mainstream megaplexes -- there will be more coverage of these movies in mainstream media.
BTW: True story: I saw Singh is Kinng last weekend at Houston's AMC Studio 30 -- where it played in one of the megaplex's larger auditoriums. And there was a more-than-respectable crowd there. As I left after the screening, a 40-something lady (there with her male significant other) noticed me -- yeah, I guess I kinda-sorta stood out because I was the only non-Indian in the house -- and asked: "Do you speak the language?" And I laughed, then replied: "No. But, hey, film is the universal language, right?" And she laughed. And nodded in agreement.
As Francois Truffaut once noted: "Cinema is king!"