Random musings on all things cinematical, and otherwise, by Joe Leydon.
Monday, January 19, 2009
Fire sale on Oscar ads?
According to Advertising Age, ABC is slashing the price of an ad during the Feb. 22 Oscarcast to $1.4 million -- down from $1.7 million for last year's Academy Awards extravaganza. And, by the way: For the very first time this year, the Motion Picture Academy will allow ads for movies to air during the big show. Hey, things are tough all over.