Hurt

Just a few days ago, I was interviewing country music superstar Trace Adkins for Cowboys & Indians magazine. And being the gent that he is, he agreed with me that Mark Romanek's video for Johnny Cash's rendition of the Nine Inch Nails song "Hurt" is -- well, one of the greatest music videos, in any muscial genre, of all time. So I have to say that it's a little disconcerting to hear from David Poland that Cash's recording is now being used for a Nike commercial in Europe.